Gold Rush/Spirit Trails Brand Marketing Strategy
NPTGS has played a leading role in this partnership with the Cariboo Chilcotin Coast Tourism Association (CCCTA) and associated Regional Destination Marketing Organizations to reinvigorate the marketing of the Gold Rush/Spirit Trail brand.
The initiative to develop and market the Gold Rush Trail from New Westminster to Barkerville gained momentum in 2011 after an agreement on how to move forward was reached at the CCCTA’s annual general meeting held at the Hills Health Ranch.
Since then, the initiative has worked with business stakeholders, DMOs, museums, heritage sites, the Heritage Branch and government to develop marketing tools like www.goldrushtrail.ca, Gold Rush Trail Social Media channels and the Gold Rush Trail Travel Guide.
The strategy is overseen by the Gold Rush Trail Management Committee, which operates under the umbrella of the CCCTA. The Gold Rush Trail Management Committee is made up of tourism operators, government representatives, non-profit agencies, First Nations Communities and historic sites on the Gold Rush Trail Corridor from New Westminster to Barkerville.