Project Profile

Gold Rush/Spirit Trails Brand Marketing Strategy In Partnership with Cariboo Chilcotin Coast Tourism Association and associated RDMOs

Gold Rush/Spirit Trail

Gold Rush/Spirit Trail

NPTGS has played a leading role in this partnership with the Cariboo Chilcotin Coast Tourism Association (CCCTA) and associated Regional Destination Marketing Organizations to reinvigorate the marketing of the Gold Rush/Spirit Trail brand.

The initiative to develop and market the Gold Rush Trail from New Westminster to Barkerville gained momentum in 2011 after an agreement on how to move forward was reached at the CCCTA’s annual general meeting held at the Hills Health Ranch.

Since then, the initiative has worked with business stakeholders, DMOs, museums, heritage sites, the Heritage Branch and government to develop marketing tools like, Gold Rush Trail Social Media channels and the Gold Rush Trail Travel Guide.

The strategy is overseen by the Gold Rush Trail Management Committee, which operates under the umbrella of the CCCTA. The Gold Rush Trail Management Committee is made up of tourism operators, government representatives, non-profit agencies, First Nations Communities and historic sites on the Gold Rush Trail Corridor from New Westminster to Barkerville.

What is NPTGS?

A non-profit, non-partisan organization, NPTGS partners with First Nations, communities, and all three levels of government to develop and deliver projects supporting local economies and creating heritage tourism assets.
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First Nations & NPTGS

We are dedicated to promoting a grassroots reconciliation process between First Nations and communities based on a stronger understanding of our shared history. Read More ›

Recent Projects

NPTGS has worked with its partners to build or restore heritage trails, launched/completed 18 major projects and staged 165 events, performances, symposia and lectures. Check out our projects portfolio.
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New Pathways to Gold Society
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Canada VOK 1Z0